Programme of the parliamentary hearing on the image of women in advertising

Hearing on the image of women in advertising

Paris, Tuesday 16 May 2006 from 9.30 am to 4.15 pm

(Address: Council of Europe Office, 55 avenue Kléber, Paris 16^čme, tel: +33 (0)1 44 05 33 60, fax +33 (0)1 47 27 36 47, Métro Boissičre)

9.30 am          

                     Opening of the hearing by the Chairperson of the Committee, Ms Minodora Cliveti (Romania)

9.40 am          Introductory statement by the Rapporteur,

                      Marie-José Laloy (Belgium)

9.55 am         Women icons, icons of women: a psychoanalytic viewpoint

                      Mr Serge Tisseron, psychiatrist, psychoanalyst and teacher at the University Paris VII

10.10 am         Women-as-objects - Why do they sell a product?

                       NN, representative of an advertising agency

10.25 am         The image of women: veiled or unveiled?

                      Mrs Anne-Charlotte Pasquier, Director General, Aubade, Paris

10.40 am         Women, advertising and the media

                      NN, representative of the European Publishers Council

                      (EPC) (to be confirmed)

10.55 am         Discussion

11.15 am         Coffee break

11.30 am        Denouncing sexism in advertising: the example of the Observatory on Sexist Advertising set up by the Institute for Women, Spain

Mrs Marίa Jesús Ortiz Gómez, Head of Communication and Image, Spanish Institute for Women

11.45 am         The activities of “The Pack” (“La Meute”), an

                       organisation against sexist advertising,

                       Mrs Marie-Noëlle Vroonen-Vaes.

12 noon           Combating the sexualisation of public areas

                       The activities of the Nordic Council

                       NN

12.15 pm         Discussion

1 pm                 Lunch

2.30 pm            Regulating the use of the female image in advertising in Europe

                        Mr Jean-Pierre Teyssier, President, Bureau de la

                        vérification de la publicité (BVP), the French advertising

                        standards authority, and Chairman of the European

                        Advertising Standards Alliance (EASA)

2.45 pm            The activities of the British Advertising Standards 

                        Authority, Ms Claire Forbes, Director of

                        Communications

3 pm                 Regulation of advertising: the situation in Belgium

                        Ms Karin Laes, Secretary to the jury of ethical advertising

3.15 pm            Discussion

4 pm                 Conclusions by the Rapporteur, Ms Marie-José Laloy

4.15 pm            End of the hearing