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Reply to Recommendation | Doc. 12563 | 07 April 2011
Combating sexist stereotypes in the media
1. The Committee of Ministers has examined
with interest Parliamentary Assembly Recommendation 1931 (2010) on “Combating sexist stereotypes in the media”. It has
brought the recommendation to the attention of member states’ governments
and has also transmitted it to the Ad hoc Committee on preventing
and combating violence against women and domestic violence (CAHVIO)
for information and to the Steering Committee for Equality between
Women and Men (CDEG) and the Steering Committee on the Media and
New Communication Services (CDMC), the comments of which have been
taken into account in this reply.
2. Respect for human dignity and equality are fundamental principles
of a genuine democratic society. They comprise also a sound basis
for the operation of socially effective and responsible media. The
Committee of Ministers shares the view that gender stereotyping
in the media is still prevalent, with examples still being found
of degrading or humiliating images of both men and women, especially
in entertainment and advertising, and which are contrary to these
fundamental values. It therefore welcomes the attention given to
this question by the Assembly. Dealing with gender stereotypes will
contribute to reducing inequality, including gender violence which
is one of its most unacceptable expressions.
3. The Committee of Ministers shares the opinion that avoiding
stereotypes and an objective presentation of facts and images should
be fundamental objectives for any type of media and journalistic
work. In this respect, it would highlight the important contribution
of public service media (PSM) to combating sexist stereotypes in
the media. It recalls Recommendation CM/Rec(2007)3 on the remit
of public service media in the information society, which underlines
the fact that PSM should serve social integration and should respect different
identities and needs “paying due attention to gender equality issue”.
4. The Committee of Ministers would also draw attention to the
importance, particularly with regard to the proliferation of the
new communication services, of a creative media environment on the
Internet which respects the dignity of all persons and especially
of children. The broad availability of pornography on the Internet
and the existing sexist stereotypes in the video material and advertisements
carry risk of harm for younger people and may impair their proper
understanding of the contribution and role of individuals of different gender.
It would refer in this respect to relevant provisions of the European
Convention on Transfrontier Television and to the 2004 Recommendation
of the Convention’s Standing Committee, which address comparable
issues, and also to the Committee of Ministers’ Recommendation Rec(89)7
concerning principles on the distribution of videograms having a
violent, brutal or pornographic content and, as regards online games, to
the human rights guidelines for online games providers developed
by the CDMC in co‑operation with the Interactive Software Federation
of Europe (2008).
5. In this context, the Committee of Ministers would encourage
member states, civil organisations and the media to pay due attention
to media literacy as a fundamental competence for citizens of all
ages. In particular, media education and training can enable media
consumers to recognise and deal with gender stereotypes and discrimination
in all media formats. In the online environment, it can help Internet
users and young people in particular to comprehend better the complexities
of the virtual reality and its risks, especially those connected to
gender equality.
6. Whilst underlining the importance of combating sexist stereotypes,
the Committee of Ministers would also highlight the need, when doing
so, to guarantee freedom of expression and information and editorial independence.
In this respect it would express some reservations as to certain
elements of the approach taken by the Assembly in the underlying Resolution 1751 (2010), in particular when calling on national Parliaments to
combat sexist stereotypes in the media by penalising sexist remarks
or insults. This may not be consistent with the right to freedom
of expression requirements set out in Article 10 of the European
Convention on Human Rights and related case law.
7. As the fundamental principle of media’s independence will
need to be taken into account to address this issue effectively,
the Committee of Ministers is aware that purely regulatory measures
may not provide a satisfactory response. The task therefore falls
largely to the media themselves which should incorporate the principle
of equal presentation and fair treatment of various persons with
their specific identities in their professional codes and self-regulatory
mechanisms and to combat stereotypes as an everyday practice. Solutions
may also be found through governance models and approaches. In this
respect, the Committee of Ministers has noted that work is already
underway on the question of public service media governance which may
provide some elements of response in this connection.
8. The Committee of Ministers has taken due note of the Assembly’s
call for the implementation of Recommendation Rec(90)4. It would
urge member states, together with its subordinate bodies, to take
it into account wherever appropriate.
9. Finally, with regard to paragraph 4 of the recommendation,
the Committee of Ministers maintains its position that a new protocol
to the European Convention on Human Rights establishing gender equality
as a fundamental human right is not presently required as it considers
that the existing set of legal standards, in particular those relating
to non-discrimination, are sufficient if effectively implemented.