1. Introduction
1. Every year, approximately 1.25
million people die on the world’s roads. Road traffic injuries are
the eighth leading cause of death globally and current trends suggest
that they will become the fifth leading cause of death by 2030,
resulting in an estimated 2.4 million fatalities each year. However,
the human cost of road traffic injuries goes beyond the deaths,
as another 20 to 50 million people suffer non-fatal injuries, with
many incurring a disability as a result.
2. Road traffic injuries have considerable consequences for victims,
their families and society as a whole. In addition to the pain and
suffering experienced by the families, the health-care needs of
people injured in road crashes put a huge strain on health systems,
both in terms of money and demand, as they strive to provide quality
services (emergency trauma or other) while faced with other competing
priorities.
In the medium to long term,
road traffic injuries put a heavy financial burden on affected families
due to medical costs and the total/partial loss of income within
the household. For economically disadvantaged families, this means
the risk of plunging into poverty. Taken together with the cost
of reduced/lost productivity for society at large, road traffic injuries
cost billions of euros every year.
3. Europe is far from immune to the problem, and despite being
home to some of the world’s best-performing road safety countries,
road traffic injuries continue to be a major public health issue
on the continent. According to the World Health Organization (WHO),
road traffic injuries cause the premature death of some 92 500 people
annually in the European Region
with two thirds
of deaths (66%) occurring in low- and middle-income countries.
Road
accidents are the leading cause of death in children and young adults
aged 5 to 29 years. Almost half of those dying are vulnerable road
users, namely pedestrians, cyclists and motorcyclists. In addition
to these deaths, about 2.4 million people are estimated to be so
seriously injured as to require hospital admission each year.
Moreover, for every death on Europe's
roads there are an estimated 4 permanently disabling injuries such
as damage to the brain or spinal cord, 8 serious injuries and 50
minor injuries.
4. These statistics are all the more striking against the backdrop
of compelling evidence showing that a considerable proportion of
road traffic injuries can actually be prevented. To this end, both
the United Nations and the European Commission have recently initiated
long-term programmes.
Road
safety was also included in the Sustainable Development Goals adopted
in September 2015: Goal 3 (“Ensure healthy lives and promote well-being
for all at all ages”) includes, amongst other things, road safety:
“By 2020, halve the number of global deaths and injuries from road
traffic accidents.”
This report
aims to contribute, at the Council of Europe level, to the ongoing
international and European efforts with a view to increasing road
safety.
2. Road safety: identifying the problem
5. Road safety refers to methods
and measures for reducing the risk of a person using the road network being
killed (fatalities)
or
seriously injured (casualties). The road network users include not
only drivers, but also pedestrians, cyclists, motorcyclists, their
passengers and passengers of on-road public transport, mainly buses
and trams.
6. For policy makers, it is essential to have accurate information
with a view to evaluating the problem at hand and developing appropriate
policies to address it. Data collection plays an important role
in this context. Though the total number of accidents, fatalities
and casualties are important indicators for evaluating road safety,
policy makers should also consider other parameters while collecting
data, including the total number of vehicles. In fact, despite numerically
very few deaths, the fatality rate may be very high when compared
with the total number of vehicles. Another important indicator would
be vehicle use: “fatalities per billion vehicle-kilometres travelled”
indicates fatalities according to the traffic volume while “fatalities
per billion passenger kilometre” (pkm) also takes vehicle occupancy
into account. Only a limited number of countries collect these data
even though they remain the most accurate means of measuring road
safety trends.
7. Moreover, fatality and casualty rates may be rather different
according to where and when the travelling is taking place, the
means used to travel and the driver. These factors have to be taken
into consideration when collecting data with a view to accurately
identifying factors affecting road safety.
Concerning
the means for example, statistics indicate that fatalities are less
frequent on public transport than in a private car. Furthermore,
while most casualties occur on urban streets, most fatalities seem
to occur on rural roads. In 2013, the share of fatalities by area
type in the European Union was 8% for motorways, 38% inside an urban area
and 56% on rural roads,
thus making the EU motorways the safest
in relation to distance travelled.
8. With regard to travelling times, statistics indicate that
accident rates may vary between the months of the year, the days
of the week and the times of the day. The highest rates for accidents
are August, July, and October. Weekends have the highest accident
rates, and most accidents occur between 4 and 7 p.m. Moreover, the
risk of an accident being fatal increases as the day turns into
night. In 2012, 1 in every 125 casualties between 4 a.m. and 6 p.m.
was fatal. The risk of fatality increased to 1 in 55 between 10
p.m. and 4 a.m.
This means
there are hours with more accidents because of the traffic, and
that accidents occurring during late hours pose a special risk,
most
likely due to alcohol use and fatigue, amongst other things.
9. Gender and age are also factors in accident rates and fatality
statistics. In addition to having a higher number of collisions,
men incur their first collision earlier in their driving career
and are more likely than women to be found at fault for the incident.
Female drivers are less prone to risky driving behaviour, in particular speeding,
and have more positive attitudes towards traffic regulations and
safety. The fatality rate for male drivers is around 70% against
only 35% for female drivers.
10. Moreover, in 2013 almost 15% of people killed in road accidents
in the European Union countries were aged between 18 and 24. Two
thirds of the young people killed in road accidents were drivers,
and two thirds of these young people were driving cars (while others
were moped and motorcycle drivers).
As
for the elderly, the fatalities in the age group 65+ is more than
30%, indicating that the chance of surviving a road crash is significantly
reduced for elderly road users.
Taking the
distances travelled into account, the fatality rate for car drivers
is more than five times higher for those aged 75 years and over,
than for the average for all ages, whereas their injury rate is
two times higher.
3. Strategies
to increase road safety
11. WHO reports that many countries
of the European Region use strategies for improving road safety
and have thus consistently lowered mortality from road traffic injuries.
In fact, countries that have invested in road safety for many decades
have demonstrated now that effective strategies can make a difference
and save thousands of lives. However, progress is uneven and the
burden of road traffic injuries unequal across the European region.
In particular, mortality rates for road traffic injuries differ
widely between countries, with rates being twice as high in low-
and middle-income countries as in high-income countries (15.1 deaths
per 100 000 population compared to 6.3 per 100 000).
Such
inequality can also be observed within the European Union where
the Nordic countries (Denmark, Finland, Iceland, Norway and Sweden)
have far lower death rates than the Baltic countries (Estonia, Latvia
and Lithuania) and those of eastern Europe. It is estimated that
the number of road accident fatalities in the European Union fell
by 45% between 2004 and 2013.
3.1. Road
safety laws, effective implementation and awareness raising
12. Improving the behaviour of
road users through the introduction of road safety laws has proved
to be an effective mechanism for reducing the number of fatalities
and injuries on the road.
However,
as the WHO Global Status Report on Road Safety suggests, legislation
aimed at addressing the key behavioural factors – dangerous speed,
driving under the influence of alcohol and drugs, failure to use
motorcycle helmets, seat belts and child restraints and the use
of mobile phones whilst driving – has a positive impact only if
sustained by enforcement and proper implementation.
13. Moreover, such laws need to be well publicised and adapted
to different contexts in order to maximise their efficiency. This
requires adequate resources supported by strong social marketing
campaigns to win public understanding and support. It is important
to bear in mind that the ability of publicity campaigns to change
road user behaviour has proven effective only when combined with
law enforcement.
As an example, the
percentage of people wearing seat belts in Ivanovo (Russia), rose
from 48% in 2011 to 74% in 2012, after a police crackdown and a
social media campaign.
14. Studies seem to agree on some determining features that should
be taken into account when designing an effective campaign. Analysing
which risk behaviours are more prevailing in a given context and
among a given audience must be part of the plan. In fact, the effectiveness
of the campaign relies on a pre-analysis of the context which will
determine the tone and the content of the message, and the audience
to which it should be addressed. The duration of the campaign is
also important and it should not exceed one month in order to be
effective. Campaign messages have to be adapted to the audience’s
specific culture and language.
15. In addition to awareness-raising campaigns, long-term strategies
should be considered with a view to providing children, already
from an early age, with a combination of knowledge, skills and attitudes
that can determine their future behaviour on the road. Road Safety
Education (RSE) should be promoted and be an integral part of school
education.
3.2. Driver
distraction
16. The current estimate for the
impact of road user distraction on accidents in the European Union
is that it is a contributory factor in around 10% to 30% of road
accidents.
Driver
distraction is defined as “where the driver allocates resources
to a non-safety critical activity while the resources allocated
to activities critical for safe driving do not match the demands
of these activities”.
There are at least four criteria that are
related to the likelihood of a distraction-related crash: the frequency
with which the event occurs (exposure), the volition as the degree
of control the driver has over the initiation of the scenario, the
relationship of the scenario to the attention demand of the driving
task, and the overall level of distraction.
17. The more distracting the scenario, the greater the likelihood
that the scenario will result in a crash. There are many distracted-driving
scenarios: exterior incidents; looking at scenery; passenger interactions;
adjusting entertainment systems; listening to music; cellular phone
use; use of route-guidance systems; eating or drinking; adjusting
vehicle controls; objects moving in the vehicle, and smoking. All
these factors may result in physical, visual, auditor or cognitive
distraction.
18. In the United States, texting while driving causes nearly
25% of all car accidents. A driver who is texting is 23 times more
likely to crash: this is equivalent to driving blind for five seconds.
Hands-free cell phones produce
a similar decrease in performance compared with hand-held phones.
It is the increased cognitive workload
involved in holding a conversation, not the use of hands that causes
the increased risk.
The
golden rule “Engine on, phone off” should be applied, to avoid being
a hazard for other road users.
19. The importance of a good human-machine interface is a key
consideration for future road safety measures. Many new technologies
will have a great impact on levels of distraction (increased or
reduced) of motor vehicle drivers. The most promising technologies
are voice recognition, biometry, head-up displays, artificial intelligence,
collision-warning systems and vehicle automation.
3.3. Speed,
illness, fatigue, medication, alcohol and drugs
20. There is a well-known direct
relation between speed and deaths on the road. A change in the average speed
of 1 km/h will result in a change in accident numbers ranging between
2% for a 120 km/h road and 4% for a 50 km/h road,
with a
4% to 5% increase of deaths.
It is especially dangerous
for pedestrians, cyclists and motorcyclists. Speed in urban areas
should be limited to 50 km/h. However, in certain areas (for example in
the vicinity of schools), it should be limited to 30 km/h. To adapt
driving speed to the prevailing conditions and to accommodate human
error through the speed limits is a primary way of controlling the
crash risk. Driver education and technology are very helpful to
set and seek compliance with speed limits in order to reduce speed-related
crashes and injuries. Speed limits should be credible with a view
to encouraging drivers to respect them. Credible speed limits should
take into account the road, the driver, the vehicle, the interactions with
road users, the weather, the traffic conditions, etc.
Fines alone cannot solve the problem, and
for a real and long-term impact, such measures must be accompanied
by strong awareness-raising campaigns.
21. Certain diseases and conditions are dangerous for driving,
for example epilepsy, visual problems, sleep apnea and other sleeping
disorders. It is important that health workers advise patients suffering
from these conditions of the risks of driving. In addition, communication
must be in place between the health-care system, including the occupational
medicine departments,
and the transport
authorities allowing permission to drive, which should not be based
only on certification every few years.
22. Fatigue can be due to lack of sleep or bad quality sleep.
This leads to the deterioration of driving performance, and it is
a major factor in a large proportion of road crashes (approximately
10% to 20%).
Professional
drivers are the main target for campaigns here because they are
exposed to prolonged driving that can increase driver fatigue, especially
when drivers do not take sufficient breaks. There should be legislation
imposing strict working and rest hours and vehicles should be equipped
with devices that detect a fatigue-related decrease in driver performance.
Campaigns and education about necessary rest are also important.
23. Many medicines, including psychoactive drugs and also others
widely used such as anti-allergic drugs or pain killers, have an
influence on driving performance. It should be mandatory to advertise
their possible side effects on driving on medicines’ leaflets or
even on their outside packaging.
24. Alcohol remains the number one substance endangering lives
on European roads. About 25% of all road fatalities in Europe are
alcohol-related.
Even
with levels below 0.5 g/l., tracking performance, reaction times and
visual detection all already begin to deteriorate. However, people
are usually inclined to think that they are still able to drive
safely. Legislation should identify clear alcohol limits, 0.5 mgr/dl
in general, but for new drivers it should be limited to 0.2 mgr/dl
or less; but this must be accompanied by more rigorous and random
alcohol/drug testing, and also the use of alcohol-ignition interlocks.
25. The use of drugs and medicines behind the wheel, also combined
with alcohol, has become a major challenge for policy makers, because
less is known about how the use of psychoactive drugs other than
alcohol may affect driving performance.
That
is why drug tests should be implemented to detect drivers under
the influence of drugs.
3.4. Safer
road infrastructure and vehicles
26. Even the best trained and most
aware driver is still at the mercy of the state of the road, considering
that the hard infrastructure, such as road covers, dividers, placement
and maintenance of traffic-directing utilities are essential in
the reduction of accidents. Additionally, technological improvements
in motor vehicles have an important role in the prevention and minimisation
of consequences in case of accidents, to ensure that in the event
of a crash, the impact energies remain below the threshold likely
to produce either death or serious injury.
27. Pedestrian zones and barriers that separate cars from bikes
and oncoming traffic are essential. Safer highway designs, better
signs and the use of protective barriers, such as high containment
concrete step barriers at the centre and sides of roads may be helpful
in reducing the number of deaths on the hard shoulder of the motorway.
Switching to electronic toll systems can reduce 30% of motorway
crashes that occur in the vicinity of toll collection booths.
Speed bumps, pedestrian countdown lights
and slow zones around schools mean fewer deaths each year.
28. Today’s cars are safer than ever. In fact, research estimates
that only 2% of accidents are caused by equipment failure. Active
and passive safety equipment available in today’s cars, such as
electronic stability control (ESC) and seat-belt reminders (for
driver seats), automated emergency braking (AEB), intelligent speed
assistance (ISA), alcohol-ignition interlocks, crash-avoidance technology,
cruise control, lane-departure warning systems, pedestrian detection
systems, flat tire detention, etc. are preventing many accidents
and fatalities.
29. Moreover, the use of in-vehicle monitoring technology is increasing
rapidly in Europe, and perhaps will eventually be standard technology
in all vehicles.
This
has great potential to significantly improve driving standards and
reduce crash and casualty rates. Future vehicles should be less
likely to overwhelm or distract with dashboards full of extraneous
information, and should be ready to take over if a driver loses
control. Variable speed limits based on automatic measurements of
traffic density have both delivered improvements in traffic flow
and reduced collision rates.
3.5. Quality
post-crash care for victims
30. With a view to increasing survival
rates from road traffic injuries, it is essential to have appropriate emergency
rescue (including securing the crash site, through first aid provided
by members of the public
and quick
transportation to hospital), treatment and longer-term rehabilitation
for crash victims, to develop rapid pre-hospital care systems, including
safe extraction of victims, the implementation of a single nationwide
(and/or Europe-wide) telephone number for emergencies, with co-ordinated
response, and to encourage research and development into improving
post-crash response. It is also fundamental to have good hospital
trauma-care systems, implementing existing good practices, and to
evaluate the quality of care through quality assurance programmes.
It is equally important to provide early rehabilitation and support
to injured patients and those bereaved by road traffic crashes,
to minimise both physical and psychological trauma to the victims.
4. Linking
road safety with other public health aims
31. Road transport has health affects
other than those related to road crashes, such as respiratory illness, ill
health due to physical inactivity and the consequences of climate
change. According to WHO, sedentary lifestyles increase mortality,
double the risk of cardiovascular diseases, diabetes and obesity
and increase the risks of colon cancer, high blood pressure, osteoporosis,
lipid disorders, depression and anxiety. Physical inactivity is
now identified as the fourth risk factor for global mortality. Physically
active people have a 20% to 30% lower risk of premature death. WHO
recommends a level of 150 minutes per week of moderate-intensity activity,
and this can include everyday activities such as walking or cycling
to work or for errands.
32. Consequently, it is essential to introduce policies promoting
the use of alternative forms of transportation, which include physical
activity such as walking, cycling and public transport services.
These should go hand in hand with policies that make it safer for
people to walk and ride bicycles, for example through the introduction
of urban design measures that favour and protect vulnerable cyclists
and pedestrians, including blind spot mirrors which have been made
compulsory in the European Union. Certain obligations should equally
be effectively imposed on pedestrians and cyclists. The commitment
of local authorities in charge of implementing the legislation is
crucial in order to increase road safety for vulnerable users.
33. The combined burden of disease attributable to both road injury
and air pollution from vehicles indicates that deaths linked to
the use of motorised road transport exceed those from diseases such
as HIV, tuberculosis, diabetes or malaria.
This
data strongly suggests that switching to a “greener” and more sustainable
urban mobility scheme should be a high priority when developing
road safety strategies, not only from an environmental, but also
from a public health perspective. Moreover, initiatives such as
carpooling should be formalised and supported by governments, since
they help reduce carbon emissions and traffic congestion. Analysis
of vehicle emission tests must be in place. The effects of heavy
metal accumulation from motorways on surrounding agricultural fields,
including the environmental impact, must be assessed with the goal
of promoting “clean” transport technologies.
5. Conclusions
34. With a view to identifying
strengths and weaknesses regarding road safety and planning national strategies
accordingly, it is important to improve the quality of data collection
at local and national levels, as well as at European and international
level. For this purpose, the European Union had put in place a comprehensive
data programme which should be shared with all stakeholders. Policy
makers should take into account not only the total number of accidents,
fatalities and casualties, but also other parameters, including the
total number of vehicles and vehicle use, as well as indicators
such as where and when the travelling is taking place, the means
used to travel and the driver’s age. In this context, one of the
main goals of any policy related to road safety should be to promote
public transport, not only for safety reasons, but also because
of its efficiency and sustainability. Moreover, a system of “driving
licences on probation” should be introduced for young drivers
whereas
people over a certain age should be subjected to periodic driving
tests and medical checks with a view to evaluating their continuing
capacity to drive.
35. Strategies to increase safety should include comprehensive
laws that address major behavioural risk factors (dangerous speed,
driving under the influence of alcohol and drugs, failure to use
motorcycle helmets, seat belts and child restraints whilst driving)
paired with effective implementation. With a view to preventing risk-taking
behaviours, road safety education should be incorporated into the
school curriculum from an early age, with the involvement of all
stakeholders. Moreover, well-designed awareness-raising campaigns
should be organised, as they have proved to deliver successful outcomes,
decreasing the number of injuries and fatalities on the road.
36. Consideration should also be given to emerging behavioural
risk factors such as use of drugs and inappropriate use of cellular
telephones, including texting while driving and other distracted
behaviours.
In fact,
distracted driving is a serious and growing threat to road safety.
With more and more people using mobile phones while driving, and
the rapid introduction of new in-vehicle communication systems,
this problem is likely to escalate globally in the coming years.
37. Designing safer road infrastructure (for example by installing
pavements and crossings on roads used by pedestrians, speed bumps,
pedestrian countdown lights and enforcing slow zones around schools, separating
fast traffic from cyclists and pedestrians.), improving the safety
features of vehicles (for example by introducing mandatory anti-locking
brake systems and seat belt reminders and installing airbags) and
post-crash care for victims, are equally important interventions
for increasing road safety. Moreover, policies aimed at fostering
the use of non-motorised modes of travel such as cycling and walking
should be encouraged.
38. National governments should encourage the creation of multi-sector
partnerships and the designation of lead agencies with the capacity
to put in place comprehensive road safety data programmes to develop
and lead the delivery of national road safety strategies, plans
and targets, and to monitor their implementation and effectiveness.
The goal of a better transport system should be to have accessible,
affordable, safe and quick transport in a sustainable way. The needs
of all road users should be taken into account in urban planning
and design.
39. The impact of road traffic accidents on society as a whole
should be appropriately evaluated with a view to encouraging decision-makers
to adequately finance policies on road safety (according to the
United Nations, 10% of the road infrastructure budget should be
invested in safety) and establishing minimum standards. National,
local and regional governments in all countries must support pilot
projects and the application of ISO 39001 norms in road safety management
systems.
40. Road safety is a shared responsibility between different ministries,
stakeholders and authorities, from local to international institutions.
Every road safety policy must have a comprehensive approach, considering the
importance of the necessary co-ordination between all the actors
involved including public authorities, private companies and users.